The Collective
Collaboratory Experience Blog
Why Entrepreneurs Who Work with Business Coaches are Better
Entrepreneurs who work with business coaches and mentors are simply better. They are more open, more fun to work with, more willing to learn, more willing to stretch for outstanding achievements, more willing to take responsibility, more concerned about their personal development, and just simply more positive.
A Great Google Ads Foundation Starts with Keywords
It is important to understand that the foundation of Google Ads starts with keywords. Think of how you use Google – you type words into the search bar to find what you’re looking for. If you are a business owner who wants to use Google Ads to help promote your business or generate leads, to get your ads to show up on the search page, you must bid on that keyword.
Google Ads Search Account Structure: Simple is Best
It is common for entrepreneurs or small business owners deciding to use Google Marketing Solutions as part of their marketing strategy and create a Google Ads campaign for the first time to struggle over how to structure their account for search. Over the last year with the expansion of automation, machine learning, and AI, it has become more important than ever to create new simple account structures and simplify those that you currently have in order to drive efficiencyand see better results.
Important Things to Consider When Conducting Market Research
Market research should never be underestimated. Whether you are an aspiring entrepreneur or a seasoned business owner, gaining a comprehensive view of the current market is vital for long-term success. It’s the simplest way for entrepreneurs to keep up with market trends, maintain a competitive edge and most importantly, get customers.
Improve Your Communication Skills in 5 Simple Steps
The benefits of knowing how to effectively communicate are endless, but for entrepreneurs it’s essential for building, launching, and growing their business. Improving communication skills can involve many different elements. Whether you want to be a better listener or check in with your business partners or employees, there are several ways to communicate more effectively. Here are some easy ways to start bettering your communication skills.
A Business Plan is the Best Strategy to Avoid Business Failure
Through my experience as a business coach, the main reason new businesses fail is poor upfront planning. With the right planning, funding and flexibility, businesses have a better chance of succeeding. In this article I’ll go through some of the biggest mistakes that entrepreneurs make and why having a business plan is the best strategy to improve your chances of success.
How to Price Your Entrepreneurial Services and Earn High-end Fees
Many new entrepreneurs really struggle with how to price for their services and end up all over the map. They mostly charge by the hour and at too low a rate. The trick is how to have conversations with prospective clients so that they agree to pricing based on the engagement. In this article you will learn simple steps to make this transition.
Tell Your Story to Convey Your Value
Every business has a story to tell, something uniquely personal that will connect potential customers to their brand. As an entrepreneur or small business owner in this age of social media, you have a great opportunity to attract loyal customers by rethinking the way you convey your company’s core value…Simply tell your story.
The Best Ways to Fund Your Business
As an entrepreneur, you understand it costs money to start a business and how you fund it will be the first and most important financial decisions you will make when launching your business.
In this article you’ll learn the various ways to fund a business. Once you know how much capital you’ll need, you can then determine the best way to procure it based on your specific set of circumstances.
Start Off January Strong: 5 Things Entrepreneurs Should Audit at Years End
For entrepreneurs, December should be a time for self-audit - to take inventory on what was done well, breaking down those moments of success, and what didn’t go so well that needs to be revamped and changed when the new year begins.
Here are five things that I audit at the end of each year to help me as I strategize and prepare for the upcoming year, I recommend all entrepreneurs should do.
A Simple Strategy to Gain and Keep Customers that Won’t Break the Bank
Want more customers? If you’re like most entrepreneurs, of course you do. And like most entrepreneurs, you’ve probably been inundated with the plethora of digital marketing programs, tools, and applications to help businesses acquire customers. Most of these tools are indeed wonderful and will help with conversion but have steep learning curves, are very expensive and still require you to have a notable size email list to experience any real ROI.
If you are looking for a simple strategy that won’t break the bank and completely necessary to gain and keep customers, look no further than market research.
What You Need to Know About Personal Branding
While you can purposefully curate your brand by maintaining consistency in your marketing and how you present yourself on and offline, you cannot fully control your reputation. Your personal brand is closely tied to your reputation. Working on the aesthetic aspects of your personal branding won’t mean anything if you disregard your reputation.
Advantages of Forming an LLC
Whether you are a new start-up or have been operating for some time as a sole proprietor or in a general partnership, there are many benefits of incorporating your business as an LLC which typically outweigh any perceived disadvantages and unavailable to a sole proprietorship and general partnerships. Learn why this business structure is a great option for entrepreneurs.
Starting Your Business: Important Steps Aspiring Entrepreneurs Need
If you are an aspiring entrepreneur, chances are you have the passion and determination to launch a business but might not know where to start. Here are the important steps you need, which includes planning, making key financial decisions, and completing a series of legal activities, to start your business.
Why an LLP is the Best Protection for Business Partners
Starting a new business with a partner is a decision that needs both clear understanding and intention. Forming a partnership is easy, it’s simply two people getting together to own and run a business. That being said, “simple” doesn’t necessarily mean “right.” If you and your partner are lawyers or doctors, two professions at high risk for malpractice lawsuits, a limited liability partnership, or LLP, may be the best structure to operate your business under.
Is Sole Proprietorship Right for You?
Are you a new entrepreneur and wondering what business structure is best for you? This is one of the first and most important business choices you will make. If you're self-employed or conducting any kind of business and haven't picked a formal business structure, then by default, you're operating as a sole proprietor. Sole proprietorship is the simplest way to operate a business. A sole proprietorship is defined as an unincorporated business owned by one person who pays personal income taxes on profits and as a new entrepreneur, this may be the best way to go.
Find Your Flow, Love What You Do
Losing yourself in your work or what you do for a living is an age-old secret to happiness and overall well-being that is gaining new traction in our ever-changing, fast-paced, digital age. This has always been true for entrepreneurs who many times harbor a burning passion for the work that they do and look at their work as a higher personal calling. However, there is one catch…you have to patient.
What to Consider When Choosing Your Business Structure
When you start your business as a new entrepreneur one of the most important decisions you will make is how you will structure your business. Careful consideration of which structure you choose is crucial because it will influence everything from your day-to-day operations to taxes owed, to how much personal assets are at risk. Choosing the structure that gives you the right balance of legal protections and benefits is key.
Learn to Embrace Networking, It’s Important for Your Social Well-Being
In the competitive and isolated world of the entrepreneur, many whom work from home offices or out of coffee shops, networking is a necessity. A mountain of research shows that business networking leads to more opportunities, broader and deeper knowledge, improved capacity to innovate, faster business growth, and greater status and authority. Building and nurturing business relationships also increases an entrepreneur’s work satisfaction and contributes to their overall social wellness.