The Collective
Collaboratory Experience Blog
Tell Your Story to Convey Your Value
Every business has a story to tell, something uniquely personal that will connect potential customers to their brand. As an entrepreneur or small business owner in this age of social media, you have a great opportunity to attract loyal customers by rethinking the way you convey your company’s core value…Simply tell your story.
What You Need to Know About Personal Branding
While you can purposefully curate your brand by maintaining consistency in your marketing and how you present yourself on and offline, you cannot fully control your reputation. Your personal brand is closely tied to your reputation. Working on the aesthetic aspects of your personal branding won’t mean anything if you disregard your reputation.