collaboratory services

COLLABORATORY is first and foremost an educational resource for entrepreneurs and small businesses, teaching the essentials for building a business. We don’t believe in applying cookie-cutter approaches to our business coaching programs which is why we intentionally created a a program that devote our time to one business client at a time. This allows us to help business owners, get their unique business started (or revived) by teaching skills and tools with their unique business ideas and goals in mind.

As you can imagine becoming an extension of your team comes at a higher price, for that reason we do offer more affordable online classroom style program options that allow clients to benefit from the business building education right away. Check out all of COLLABORATORY services below.

As always, Biz Coach Mel is available for a free 30-minute Virtual Coffee to help you select the best services for your budget.

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online PROGRAMS & WORKSHOPS

The Smart Biz Builder programs and workshops are designed to walk entrepreneurs’ and small business owners step by step through building their living business plan and marketing strategy with an intentional mindset towards each aspects of their business.

the kinds of things you’ll learn … (plus much more)

  • The importance of a having a business plan and how you will continue to utilize it as a living document for your business.

  • Why defining the soul of your business helps business owners operate with greater intention with each business decision.

  • How to create business and marketing strategies around really knowing and understanding your customers, allowing you to capture their attention and influence their buying decisions.

  • The elements needed to position your business to stand out in your industry to win customers.

  • The power of collaborating with others to examine and challenge common (and sometimes false) business building assumptions.

  • How to translate your business mission, values, vision, and goals into effective Marketing Strategies

  • How to save time and money by focusing on the right customer and investing only on marketing initiatives that support your overall business goals

  • How to differentiate your business from the competition by identifying a distinctive brand positioning.

  • Improve the effectiveness of your marketing messages to customers

  • Gain the ability to identify the best marketing opportunities worth pursuing and which to avoid.


SMART Biz BUILDER 1:1 COACHING PROGRAM

tRACK 1: business groundworks

 

This program teaches the 14 essential building blocks of a well developed business plan. We collaborate with our clients and contribute our own thoughts content to helping clients develop a well thought out business foundation that will inform their business activities / actions moving forward.  

Our Business Groundworks is a self-paced learning program that contains three modules.

  1. The Soul of Your Business where our clients define their business mission, values, vision, and goals.

  2. What you offer, to Whom where our clients get clear on their products, services, customers, and market/industry.

  3. Value to Your Customer where our clients define the value of their products and services, the position those products and services hold in their specific industry / market.

These modules are designed to walk clients step-by-step through the intentional thought process required to develop a clear, concise and complete business plan / blueprint that not only serves to validate whether a business idea is viable, but teaches a life-long business mindset and strategic thinking skills. 

DURATION: 13 two-hour sessions maximum * (total of 26 hrs.) This is self-paced. Go as fast or as slow as you need.

WHO’S THIS PROGRAM FOR? Great for Entrepreneurs wanting dedicated attention and contribution to their business from the creative COLLABORATORY team.

 

What you get

  • Smart Biz Builder Business Groundworks Workbook & Worksheets (digital)

  • Access to The CO-LAB (client only) Facebook group

  • Offline Support (via email, text message, and/or social media)

  • Access to COLLABORATORY Swipe File folder containing business documents (tools, examples, glossaries, “how to” instructions, templates, articles) that will support you in building and managing your business.

  • Instructions to write, update, and manage your living business plan

  • 2 Business Coaches / Consultants helping you complete the course exercises using a collaborative and iterative process. (addt'l. biz experts may be pulled in if/when needed)

  • A hard copy of your Business Plan created by COLLABORATORY team

  • Thumb Drive containing:

    • A Printed and Digital copy of Your Living Business Plan (created by COLLABORATORY team)

    • Your completed Smart Biz Builder - Business Groundworks assignments

    • All of the associated business documents created during the program (e.g., vision board, personas)

    • A copy of all COLLABORATORY swipe file documents available during the time you’re an active client. (Ongoing open access to any added or updated swipe file documents is $10.00 per month)

    • Blank copies of the Business Groundworks workbook and worksheets

* Any additional sessions needed to complete the program exercises are scheduled at a rate of $100/hr. This is why we recommend once you start any program you dedicate serious time and effort to the program exercises.

Business Planning can help you grow 30% faster

- Journal of Business Venturing

 

TRACK 2: BUSINESS MARKETING BLUEPRINT

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Marketing is fundamental part of all businesses; it is the art and science of promoting and selling products and/or services, and of course, without an effective marketing strategy and plan your customers likely will not be aware your business, products, or services even exists.

The Business Marketing Blueprint Program is designed to teach both inbound and outbound marketing skills and provide the tools to create an effective customized marketing strategy and plan, with your business needs, goals, and budget in mind.

Our Business Marketing Blueprint contains three modules and 18 essential building blocks:

  1. Brand Identity Strategy where our clients define a long-term, high-level business identity and approach to achieve specific business goals - affecting all aspects of their business and directly connected to their customers needs, emotions, and competitive environment. 

  2. Content Strategy where our clients define a high-level vision that guides future content development to deliver against specific business goals and objectives.  

  3. Customer Experience Strategy where our clients define every interaction between a customer and their business such as; customer awareness, discovery, cultivation, advocacy, purchases and service.  

Each of these modules are designed to walk our clients step-by-step through the thought process required to develop a clear, concise and complete marketing strategy. 

DURATION: 24 two-hour sessions maximum (total of 48 hrs.) – self paced *

WHO’S IT FOR? Entrepreneurs who need to define and create their brand (reputation) reinforce it with content that delivers on the feelings your business wants to convey, then echos that feeling throughout all customer interactions with your business.

 
 

what you get

  • Business Marketing Blueprint workbook containing 18 business building blocks / exercises.

  • 2 Business Coaches / Consultants (if/when needed we will pull in additional marketing experts / coaches) that will provide hands-on personalized attention helping you to complete the course exercises using a collaborative and iterative process.

  • Offline (email, text message, and/or social media posts) Q&A with your coaches available at no extra cost during the time you’re in the program.

  • Access to The CO-LAB (a client only) Facebook Group

  • A hard copy of your completed marketing strategy and plan customized to your unique business (this is a living document to be used to manage your businesses marketing needs)

  • Access to COLLABORATORY Swipe File Folder containing business documents (tools, examples, glossaries, “how to” instructions, templates, and articles) that will support you in managing your business and marketing strategies.

  • Instructions to update, and manage your living Marketing Strategy & Plan

Thumb Drive containing

  • Your customized Marketing Strategy & Plan created by COLLABORATORY

  • All tailored marketing documents and tools created to manage your marketing campaigns.

  • A copy of all COLLABORATORY Swipe File documents available during the time you’re an active client. (Continued access is $10.00 per month for open access to view and download any added or updated smart business building documents)

* Any additional sessions needed to complete the program exercises are scheduled at a rate of $100/hr. This is why we recommend once you start any program you dedicate serious time and effort to the program exercises.

Marketers with a documented Strategy are 313% more likely to report success

- CoSchedule.com


 

SMART Biz BUILDING WORKSHOP SERIES

TRACK 1: business groundworks

This workshop series set you up with a solid foundation in the principles and practices of being a smart business builder and teaches the 14 essential building blocks of a well developed business plan.

Each month we will walk workshop participants step-by-step through the thought process required to develop a clear, concise, and complete business plan that not only serves to validate whether a business idea is viable, but teaches a life-long business mindset and strategic thinking skills. 

DURATION: 12-month online workshop that meets three times a month for 90 minutes * Pick the best day of week and time option that works for you (options sent after you select the program)

WHO’S THIS WORKSHOP FOR? Great for the DIY Entrepreneur who’s on a strict low monthly budget - workshop attendees build their own business plan vs. our program where we write your business plan based upon your answers to the exercises and coaching we provide.

 

What you get

  • Smart Biz Builder PDF Workbook w/ Worksheets to help you complete your living business plan.

  • Three 90-minute monthly online sessions:

    • 1st Session - Smart Biz Builder Groundworks Education – we teach you the proper foundational elements of a business plan.

    • 2nd SessionSmart Biz Builder Q&A – you get the chance to ask us questions about your specific business.

    • 3rd Session - Smart Biz Builder Discussion Topic – topics will be related to the curriculum and FAQ from workshop attendees.

  • Instructions to write, update, and manage your living business plan

BONUS 1: Access to a private Smart Biz Builder Facebook Group where you will collaborate, ask questions, and interact with us and other Smart Biz Builder clients!

BONUS 2: 12 of Our most requested Swipe file documents (tools, examples, and “how to’s” etc.) through-out the year.

BONUS 3: One 60-minute Private Biz Coaching Session with, Me! - Biz Coach Mel

* Any additional sessions needed to complete the program exercises are scheduled at a rate of $100/hr. This is why we recommend once you start any program you dedicate serious time and effort to the program exercises.

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TRACK 2: BUSINESS MARKETING BLUEPRINT

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This workshop teaches the “Do-It-Yourself’ers” 18 foundational elements to designing an effective marketing strategy and plan. Attendees will learn inbound and outbound marketing skills and be provide instruction to create a compelling biz brand with content and customer interaction that aligns to that brand and business goals.

DURATION: 12-month online workshop that meets three times a month for 90 minutes *
Pick the best day of week and time option that works for you (options sent after you select the program)

WHO’S THIS WORKSHOP FOR? Great for the DIY Entrepreneur who’s on a strict low monthly budget - workshop attendees build their own marketing strategy / plan vs. our program where we write your marketing strategy based upon your answers to the exercises and coaching we provide.

 
 

What you get

  • Smart Biz Builder / Business Marketing Blueprint PDF Workbook w/ Worksheets to help you complete your living business plan.

  • Three 90-minute monthly online sessions:

    • 1st Session - Smart Biz Builder Marketing Education – we teach you the proper foundational elements of a marketing strategy and plan.

    • 2nd SessionSmart Biz Builder Q&A – you get the chance to ask us questions about your specific business marketing challenges.

    • 3rd Session - Smart Biz Builder Discussion Topic – topics will be related to the curriculum and FAQ from workshop attendees.

  • Instructions to write, update, and manage your living business plan

BONUS 1: Access to a private Smart Biz Builder Facebook Group where you will collaborate, ask questions, and interact with us and other Smart Business Builder clients!

BONUS 2: 12 of Our most requested Swipe file documents (tools, examples, and “how to’s” etc.) through-out the year.

BONUS 3: One 60-minute Private Biz Coaching Session with, Me! - Biz Coach Mel

* Any additional sessions needed to complete the program exercises are scheduled at a rate of $100/hr. This is why we recommend once you start any program you dedicate serious time and effort to the program exercises.

 
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CLIENT ENGAGEMENT PROCESS

We begin our client engagement process by asking several questions about your business (about the business, stage of business, yrs. in business, goals etc.). The answers to most questions can and should be found in a current copy of your business plan. If you do not have a business plan, no problem - we have a solution for that, register for either or Smart Biz Builder - Track 1 Business Groundworks Program or Workshop Series. For clients who already have a well written business plan, but find themselves struggling with where to begin with solving some of their greatest business challenges, we offer business coaching / consultation services and marketing services (Track 2 - Business Marketing Blueprint) to help you overcome those challenges.

Regardless of the stage of business someone is in we collaborate with clients to brain-swarm and design comprehensive, repeatable business and marketing strategies that are unique to their business.  With a customized living business plan and marketing strategy in hand, our clients have the blueprint for implementation of several additional services.

INDIVIDUALIZED SERVICES

COLLABORATORY’s individualized services are common business development, marketing, and operational services where we work directly with you to help you brain-swarm, design, and implement solutions for your business. Because these services are tailored to your business, we don’t include fixed pricing, instead we follow a request for quote process where we meet with you to determine what makes the most sense for your business goals and budget. In that session we will provide service details with a price range to give you an idea of what we charge for certain business factors.

Our individual services currently cover the following six service areas:

MARKET RESEARCH

  • Basic Market Segmentation

  • Persona Creation

  • Focus Groups

  • Survey Creation

BRANDING + CREATIVE DESIGN

  • Brand Identity Strategy

  • Graphic Design

  • Style Guide Creation

WEB SERVICES

  • Website / Landing Page Mock-up

  • Website Design & Development

  • User Experience (UX) Assessment of Website

CONTENT MARKETING

  • Content Strategy

  • Lead Generation Approach

  • Content Development / Copy-writing

  • Content Copy-editing

SOCIAL MEDIA MARKETING

  • Social Media Set-up and Training

CUSTOMER EXPERIENCE

  • Customer Experience Strategy

  • Customer Journey Mapping

  • Business Process Management and Documentation

  • Business Program, Course, or Project Documentation