Designed for Entrepreneurs, by Entrepreneurs

CO-LAB & COFFEE is a membership meetup group for new and aspiring entrepreneurs, living in the Phoenix Metro area, who want to connect with other entrepreneurs to learn, share and move their business forward in a casual and collaborative environment. We gather once a month at a local (Arizona) coffee shop to share business development and marketing strategies, tools, and resources that are practical and affordable.

We welcome you to join us to learn and share while enjoying coffee, tea, and conversation with fellow local entrepreneurs passionate about growing their business and collaboration.

Become a part of our online community and join the CO-LAB & COFFEE Facebook Group to connect, learn and contribute to the conversation no matter where you are or if you cannot meetup in person. Watch the quick Continue the Conversation recaps below and chime in online.

Meetup dates, topics of discussion, and registration can be found here or search Eventbrite for CO-LAB & COFFEE events.


Coming Soon!
CO-LAB & COFFEE Talk Series



Offer Your Services In a Way That Entices People to Buy

July 13 | 9:30-11:30
Jarrod’s Coffee Gallery

We are getting together to discuss offering your services in a way that entices people to buy. Learn about the important factors to consider developing your services and having them documented in a program, framework, or process.


Continue the Conversation


The Purpose of Client Personas and Why They Save You Money

August 10 | 9:30-11:30
Jarrod’s Coffee Gallery

We are getting together to discuss client personas and why creating them helps you understand your customer better, saving you time and money when creating marketing campaigns, and ultimately increasing your revenue.


Continue the Conversation


Learn How to Identify Your Unique Selling Benefit (USB)

september 14 | 9:30-11:30
Jarrod’s Coffee gallery

We are getting together to discuss what is a Unique Selling Benefit (USB), how to identify yours, and how some entrepreneurs use their USB to solve their value proposition, and in some cases actually create their value proposition.



Why Market Segmentation is important to Your Marketing Strategy

october 12 | 9:30-11:30

We are getting together to discuss the purpose behind market segmentation, the four types of segmentation, and why it is important to use in your marketing strategy.


How to Make Your Value Proposition Compelling to Increase Sales

november 9 | 9:30-11:30

We are getting together to discuss what constitutes a great value proposition and how to make yours compelling enough to entice people buy your products or services.


Why Price Rationale is Important in Today's CompetitivE Market

december 14 | 9;30-11:30

We are getting together to discuss why doing a price rationale strategy for your products and/or services is necessary in today’s competitive entrepreneurial landscape.


Member Perks


Here’s the honest to goodness truth, the CO-LAB & COFFEE member loyalty program is designed to encourage member enrollment, in-person collaboration, and participation (which allows us to learn how we may better serve you), and more importantly - GIVING TO OUR MEMBERS IS FUN! We appreciate our CO-LAB & COFFEE members and enjoy giving a little something to show our gratitude for their participation and support.

We believe in creating great membership experiences. For that reason, we promise to do our very best to provide relevant and helpful business and marketing topics for each monthly meet-up discussion. In addition, we intentionally decided NOT to charge high membership fees then turn around and gift unwanted or laughable discounts. In fact, the membership cost of CO-LAB & Coffee is less than a cup of coffee per meeting (under $3.00) and all our rewards are valued way above and beyond the cost of the membership. Its our way of saying we appreciate you taking a couple of hours out of your month to collaborate with us and the other members.


Don’t live in the Phoenix Metro Area or unable to make a CO-LAB & COFFEE meetup in person? Not a problem. We’ll be connecting, sharing and recapping and Continuing the Conversation within the CO-LAB & COFFEE Facebook Group. This gives entrepreneurs all over the world a chance to contribute to the discussion.

How the member loyalty program works

You will receive a member loyalty card on your third visit (when you’ve decided to become a paid member). We keep the card with us so that you don’t have to worry about hanging onto it. Every time you attend after becoming a member, we’ll mark your card. Once you’ve collected 12 points we’ll let you know your eligible for the 12 point reward. You may redeem or pass on that 12 pt. reward and continue to collect points for another reward. If you chose to redeem you get a new card to begin collected for your next reward.

Earning and collecting points

Earn 1 Point for the following member actions:

  • Each time you attend CO-LAB & COFFEE

  • When you bring a friend (their first time only)

  • When your friend becomes a PAID CO-LAB & COFFEE Member

Collect a specific number of points will earn members free or heavily discounted COLLABORATORY services.

  • 12 points get 1 Free Admission to a COLLABORATORY workshop ($60 value)

  • 18 points get 1 Free COLLABORATORY 2hr. Strategy Session ($85 value)

  • 24 points get 50% Off Smart Business Builder 1:1 Coaching Program ($3600 value)

redeeming points

Decide which of the three rewards you want to earn.

Once you’ve earned/collected the number of points for that reward (12, 18, or 24) simply hand in your CO-LAB & COFFEE MEMBER REWARDS card to receive that reward. Once you cash in your card, you will receive a new card to begin collecting points for another CO-LAB & COFFEE reward.


  • Participation in this rewards program constitutes participant's full and unconditional agreement to these rules and COLLABORATORY decisions shall be final and binding.

  • Collected points cannot be transferred or gifted to another CO-LAB & COFFEE member

  • No cash or other substitution, assignment or transfer of any points or prizes is permitted and all points are forfeited if/when the loyalty program ends.

  • The CO-LAB & COFFEE reward program may be modified or terminated at any time without prior notice. COLLABORATORY reserves the right to deny or disqualify any participant who fails to comply with the terms of the CO-LAB & COFFEE community / reward program.