The Collective
Collaboratory Experience Blog
A Great Google Ads Foundation Starts with Keywords
It is important to understand that the foundation of Google Ads starts with keywords. Think of how you use Google – you type words into the search bar to find what you’re looking for. If you are a business owner who wants to use Google Ads to help promote your business or generate leads, to get your ads to show up on the search page, you must bid on that keyword.
Google Ads Search Account Structure: Simple is Best
It is common for entrepreneurs or small business owners deciding to use Google Marketing Solutions as part of their marketing strategy and create a Google Ads campaign for the first time to struggle over how to structure their account for search. Over the last year with the expansion of automation, machine learning, and AI, it has become more important than ever to create new simple account structures and simplify those that you currently have in order to drive efficiencyand see better results.
Search Query vs. Keywords: What’s the Difference?
When I talk to my students, clients, and entrepreneurs in general, the terms “search query” and “keyword” are often used interchangeably and misunderstood. I want to provide clarity that there is a difference between the two and what that difference is.