The Collective
Collaboratory Experience Blog
The Power of Analytics: Transforming Data into Marketing Insights
In the digital age, the success of marketing strategies is increasingly driven by the power of analytics. This article dives into how analytics is revolutionizing the marketing landscape and how businesses can leverage data to turn insights into actionable strategies.
Top Five Digital Marketing Trends in 2024: Strategies for Small Businesses to Start the New Year Right
In the fast-paced world of digital marketing, staying ahead of the curve is crucial for small businesses aiming to thrive in 2024. As we embark on a new year, it's imperative to be aware of five digital marketing trends that are set to shape the landscape. From AI to sustainability strategies, this article will equip small businesses with the knowledge they need to kick off the year right. Let's turn the spotlight on the top trends that promise to redefine the marketing playbook and elevate your business to new heights.
Key Factors to Consider When Selecting Your Marketing Agency in 2024
In the dynamic world of business, selecting the right marketing agency can be a pivotal decision for your company's growth and success. With an array of agencies offering varied services, it can be challenging to find the perfect fit. This is your guide through the essential factors to consider when choosing a marketing agency, ensuring that your decision aligns with your business goals and needs.
A Great Google Ads Foundation Starts with Keywords
It is important to understand that the foundation of Google Ads starts with keywords. Think of how you use Google – you type words into the search bar to find what you’re looking for. If you are a business owner who wants to use Google Ads to help promote your business or generate leads, to get your ads to show up on the search page, you must bid on that keyword.
Google Ads Search Account Structure: Simple is Best
It is common for entrepreneurs or small business owners deciding to use Google Marketing Solutions as part of their marketing strategy and create a Google Ads campaign for the first time to struggle over how to structure their account for search. Over the last year with the expansion of automation, machine learning, and AI, it has become more important than ever to create new simple account structures and simplify those that you currently have in order to drive efficiencyand see better results.
Search Query vs. Keywords: What’s the Difference?
When I talk to my students, clients, and entrepreneurs in general, the terms “search query” and “keyword” are often used interchangeably and misunderstood. I want to provide clarity that there is a difference between the two and what that difference is.